Girlpuppy had a clear concept for "Champ" – to dive into the classic visual world of a boxing match. We had a ball putting a fun campy twist on it, leaning into the backroom betting, broadcast TV, and blood of fight night with a sprinkle of ‘90s inspiration. Like if Rocky Balboa loved glitter and listened to PJ Harvey before the big match? There we go…it’s Indie-Rock-y…(sorry!).